I did not spend a long time designing my brand identity. It came to me as an idea does, yet it grew out of a long period of reflection.

I wanted an S for SANDBAVA that would evoke a figure eight, a symbol of eternity, standing vertically rather than horizontally.

In esoteric terms, the number 8 represents the energies of the spiritual world descending into the material world to nourish it, then rising back up through the phenomenon known as the multiplication of talents.

These talents (energy) are multiplied once more in the spiritual world, then descend again, endlessly forming an ascending spiral of abundance.

However, my logo is an S rather than an 8, which means that the connection between Earth and Heaven does not complete its return journey.

It is, in fact, an initiation: the soul has incarnated, travelled around the Earth, and now wishes to rise back up to Heaven.

This is what happens when Jesus is on the cross and is said to release “The Last Ghost”, “the last spirit”, before finally dying.

He must surrender the vehicle of his identity, and it is through this that, three days later, he is resurrected and then ascends to the Father.

The S becomes an 8.

To return to the language of a web marketing agency and the SANDBAVA brand, the spirit being released is the (mental) box I have already written about .

And it is this spirit, this box, that is transformed into a deliverable, bridging Earth and Heaven.

Because when you receive your deliverable, you will be in seventh heaven! My existing clients can attest to that…